JOYA Privacy Policy
Last updated: January 26, 2026
JOYA, operated by SERNA-ACEVEDO BRANDS LLC ("we", "us", or "our"), operates this store and website to provide you with a curated shopping experience for authentic, handcrafted Colombian mochilas (the "Services").
Our store is hosted on the Hostinger platform, which provides us with the online e-commerce infrastructure that allows us to sell our products and services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from JOYA.
1. Personal Information We Collect
We collect information that identifies or can be reasonably linked to you. This includes:
Contact Details: Name, billing address, shipping address, phone number, and email address.
Financial Information: Payment details and transaction history. Please note that all payments are processed through secure third-party gateways; we do not store your full credit card information on our servers.
Account Information: Username, password, and shopping preferences if you create an account.
Transaction Information: Items viewed, cart activity, and purchase history.
Device & Usage Information: IP address, browser type, device identifiers, and data on how you interact with our website via cookies and Hostinger’s analytics tools.
2. How We Use Your Information
We use your data to ensure a smooth shopping experience:
Order Fulfillment: To process payments, manage inventory, and arrange shipping from our U.S.-based warehouse.
Customer Communication: To send order confirmations, shipping updates, and respond to support inquiries.
Marketing: With your consent, to send newsletters or promotional offers about our new collections.
Security: To monitor for potential fraud or unauthorized activity and to protect the integrity of our store.
3. Disclosure of Personal Information
We do not sell your personal data. We only share information with third parties that help us operate:
Hostinger: Our hosting and e-commerce platform provider.
Payment Processors: Third-party services (such as Stripe or PayPal) that handle secure payment transactions.
Shipping Partners: Carriers (USPS, UPS, FedEx) that require your address to deliver your JOYA mochila.
Legal Obligations: We may disclose information if required by law or to protect our legal rights.
4. Third-Party Services
In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. We recommend reading the privacy policies of these providers (especially payment gateways) to understand how your personal information will be handled.
5. Your Rights (U.S. Privacy Standards)
Depending on your state of residence (such as California, Colorado, or Virginia), you may have specific rights regarding your data, including:
The right to access the personal data we hold.
The right to delete your personal information.
The right to opt-out of targeted advertising.
The right to correct inaccurate information.
6. Security and Data Retention
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. We retain your data only for as long as necessary to fulfill the purposes outlined in this policy.
7. Contact Us
For more information about our privacy practices, or if you have questions, please contact us:
SERNA-ACEVEDO BRANDS LLC Email: hello@joya.style Address: Albuquerque, New Mexico, United States.